10x YOUR BRAND’S EXPOSURE IN SEARCH ENGINES
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Queries are the different types of search terms on Google that your website is visible for. By increasing the amount of relevant keywords your website is visible for, your total number of impressions increases as well.
Impressions is the total exposure your website is getting in front of people searching on Google. Your website’s impressions go up when people actually see your website while they are making a search.
Clicks are the total number of people that find and click your website from an organic search on Google. Simply, the more exposure your website receives on Google, the more people will click on your site.
This Is Why Our Clients Set Their
TORONTO SEO COMPANY
The Biggest Reason Why Your Site Is Not Visible!
Have you ever wondered what the difference is between websites that are consistently showing up for target searches on Google compared to the websites that are (for example) stuck on page 4 getting no visibility?
Many people believe that it has to do with the amount of keyword related content on your website, or even the amount of traffic your website gets compared to others…or some people even believe it has to do with the number of backlinks that are “powering” up your website.
The truth is…ALL these things are true and can HELP move your website up…but they are not the determining factors for your website to achieve high rankings.
So what is the determining factor?
Well, today the majority of people use Google to find what they are looking for and they TRUST Google to give them the best search results for what they are looking for.
Every business that is growing wants to appear high when their product or service is searched on Google because people will automatically view them as an authority over the competition, and in most cases… buy from them.
So with that in mind, why would Google choose a few specific websites to appear high when there are 100 other websites competing for those same positions.
The answer is Trust.
The biggest reason why websites RANK HIGHER is because Google trusts those websites MORE, and by default ranks them higher organically than websites it trusts less.
And so.. search engine optimization is not about who can write the most blog articles about a website, or who can send the most backlinks to a website, or who can send the most traffic to a website … it’s actually about building and developing the overall trust of your website so Google WILL rank it higher.
And guess what…once you have high rankings in Google, the targetted traffic, the new leads and the never ending flow of new customers will come naturally.
This does not happen over night. It’s a process and MUST be done right.
We have a strategy known as the 3-step system that is focused on building the trust of your website so your business can achieve high rankings for the most competitive keywords in your market. It works for every website that is in a HEALTHY state, any niche in any location. We use this system for businesses that are in a position ready to scale and handle more customers. It certainly isn’t for everyone.